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One thing is for certain, your personal brand success is not defined by how many followers you have, or how many friends you have, or how many people have you in a circle on Google+, or by your Klout score.

All that stuff is only good for your own ego.

The key to creating a long-lasting, powerful personal brand is helping other people solve their problems. It’s that simple. Think about all of the top players in your industry or niche. What do those people do better than everyone else?

They solve problems for other people better than everybody else does.

And because of that, their customers and peers hold them in the highest regard. They experience a different world than you do, because people who they’ve helped want to help them back. They want to share their gratitude.

You have a unique opportunity to go out into the world now and brand yourself in a way that can change your life for the better. It will be much easier if you focus on what you can do to help other people succeed.

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What Is Personal Branding Copyright © by jim F. Kukral & Murray Newlands. All Rights Reserved.

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