The human brain can hold a lot of information, but not everything. Sure, there are a few people in the world who remember everything, like what they had for dinner three years ago on a Tuesday, or who they were on the phone with at 2:14 pm a few weeks ago, and the entire conversation word for word.
But that’s not you and me. You and me? We hold the information in our heads that is memorable beyond the rest of the other non-memorable information. Think about it, every day in your life you come across a person, or a business, or a situation that you either plant into your brain as something you want to remember, or you don’t.
Matthew Lesko, the Question Mark Guy, always says that “Nobody remembers the middle.” And he’s right. As an individual looking to get ahead in your career or with your business, can you honestly say that you’re playing on the edges, or are you in the middle?
Because “Nobody remembers the middle.” Your personal brand that you want to build is going to be much easier to be remember if you aren’t like everyone else. So let’s talk about some ways that other people have branded themselves on the edges, and maybe you’ll get some inspiration about how you can do it for yourself.
Building a strong personal brand could be as simple as what you call yourself, or even what you wear, or both! Joe Pullizzi, author of the book “Get Content, Get Customers” is a businessman who loves the color orange. He loves it so much that he always wears some article of clothing that is orange. When Joe held a conference called Content Marketing World, he made sure to make the entire show reflect his brand. The stage was orange. The bags they gave out at registration were orange. Heck, they even had special drinks at the reception called “Orange-tinis” that were bright orange.
Joe has effectively associated himself with the color orange, and because of that, his friends and followers and customers relate to him on a personal level that cannot be bought. Joe is telling a story about himself and letting his customers and peers know about it. They can now relate to him from that brand experience.
Billy Mays (RIP), master pitchman, was the king of personal branding with his signature thick, manly beard and his bright blue button-down shirts. Whenever you saw Billy, you saw him looking the same, which allowed his audience (his customers) to get comfortable with him, and to feel like they knew him.
How many other times have you met a person or interacted with a business that defines itself from a signature color? What color is a can of Coke? Pepsi? You know the answer. Those businesses have used the power of the sense of sight to brand themselves in the eyes of their customers.
Got a color you love? Why not integrate it into your brand?