There is a wealth of information out there about you on the Internet: you need to take control of it. And the great thing is, you don’t have to just deal with what other people put out there, you can add to it and shape the overall Internet presence of your personal brand.
The Internet has given rise to an amazing opportunity for everyone by democratizing the creation of content. Twenty years ago, you would have needed to get in the company newsletter, wrangle an interview with a newspaper or magazine, or know someone at the local television station to get your name out there.
In today’s world, all it takes is an Internet connection and the willingness to put in some time and effort. It has become common for prospective employers and clients to Google you. Do you know what comes up when people search for your name on the Internet? If not, that’s your first step. Other people will and do search for your name, and you can and should impact what it is that they find when they do so. This is one of the greatest ways that you can shape, build and maintain a fresh and consistent face for your personal brand.