It’s imperative that you stand out from the crowd. Let’s face it—there are a lot of people out there going after the same opportunities. Whether someone is on the Internet, at a conference, or at the office, you want your reputation, work and all of the aspects of your self-presentation to make you stand out from the crowd. In the short-term, it will get you into a lot more conversations, which will open doors. In the long-term, it will put you in front of the right people for new job and connection opportunities.
Regardless of the situation, if you want to have an impact and make your voice heard, you need to stand out. Creating a personal brand means that you have something to support and accentuate who you are and what you do. Whether that means content people can find on the Internet before they meet you in person, what you have with you when you meet people, or the ways they can keep up with you after a meeting, standing out means that you consistently differentiate yourself in an attractive way by your self-presentation, your work, and your follow-through.
If you are employed, you want your boss to know your name and know what it is that you are about. And whether you like it or not, you’re constantly making the case for why you should be kept on the job over someone else. If you’re not employed, you’re making the case for why you should be given the chance at a new job over a crowd of other people.
Shaping your personal brand in a consistent way across different mediums both online and offline means that you will put the right brand forward, and have the presence, history and reputation to back that brand up.